The Startup Guide to Navigating Healthcare Reimbursement, Featuring Ron de Graaff

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We are thrilled to announce our latest podcast episode, featuring a riveting conversation between our CEO Dr. Stefan Walzer and the esteemed healthcare reimbursement expert, Ron de Graaff. 

Ron, with his deep-rooted experience starting from 1978, shares his invaluable insights on the evolution of healthcare reimbursement, a journey from simpler times to today’s intricate landscape involving multiple stakeholders like health insurance companies.

🔍 Key Highlights:

– Ron’s path from founding his company in 1985, which has since assisted over 900 entities, including governments, in understanding medical technology markets.

– Challenges faced by startups in healthcare, often led by technical experts who struggle with the language and complexities of reimbursement processes.

– The criticality of startups understanding both the payer perspectives and the changing requirements of reimbursement systems across Europe.

– Ron’s advice to startups: comprehensively understand the reimbursement system of your target market and assess if your product is likely to be reimbursable.

This episode is a must-listen for anyone in the healthcare industry, particularly startups navigating the daunting world of reimbursement. Expect to gain a thorough understanding of how to strategically plan for reimbursement, the importance of being updated with current regulations, and how to choose the right market for your product.

🌟 Tune in for a blend of expert insights, practical advice, and a glimpse into the future of healthcare reimbursement strategies. For more information on early reimbursement planning utilizing artificial intelligence, visit

✏️ Take the chance to stay connected and subscribe with your favorite podcast platform:

MAP is the first and only bi-weekly #marketaccess podcast provided by MArS. For more information about MArS Market Access & Pricing Strategy GmbH visit:

#HealthcareReimbursement #StartupChallenges #MedicalTechnology #Podcast #HealthcareInnovation“