Public Relations / Public Relations
Effective communication with the various stakeholders at national, regional and local level is essential for optimal market access and an attractive price. Early mapping of individuals, interest groups and decision-makers, including the respective interdependencies, is crucial. Based on this, targeted strategies can then be developed to communicate optimally with these groups and individuals about their product or disease area. This can range from scientific “white papers” to comments and articles in lay press and/or blogs. In the field of political public relations, parliamentary meetings, e.g. breakfast meetings on a topic, have also established themselves and are gladly accepted by decision-makers.
In addition, unofficial meetings and discussions with health insurance companies, hospitals and other institutions can be used to discuss the value of a product, discuss programmes or prepare price negotiations.
MArS can successfully support you through its many years of experience and contacts at all levels.